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Havana.  October 17, 2014

The Bodeguita del Medio in Varadero is the preferred choice for tourists

Ventura de Jesús
Photo from the writer

Having not yet been open a year, the Bodeguita del Medio in Varadero has surpassed more long standing establishments in this tourist destination.

Heriberto Rodríguez, head waiter at the Bodeguita
Heriberto Rodríguez, head waiter at the Bodeguita

According to Carmenate Mayra Diaz, manager of the establishment, its success is due to more than just its name, as it offers excellent customer service. Since the restaurant and bar opened on December 31, 2013, it has acquired a certain distinctive flair and sees increasing numbers of visitors daily, mainly international tourists.

The initiative, among many others in the area, reinforces the goal of diversifying and consolidating the services and offers available, resulting in increased tourist numbers.

The Bodeguita del Medio, one of the most famous spots in the Cuban capital, has ten franchises in different countries across the world and is an irresistible curiosity for many tourists visiting the country. With similar charm and ambitions, this replica bar made its debut in Cuba at the former site of the Bodegón Criollo, in Playa Avenue, 40th Street, offering a selection of typical Cuban food and legendary mojitos, among other services.

Alberto Orozco García, a self-employed worker at the beach resort, explained that the extremely accommodating service offered is such that people feel very at home and enjoy themselves greatly when visiting.  He also alluded to the bohemian atmosphere, with live traditional Cuban music. It is a tranquil place where you can breathe peace, García observed.

Another distinctive aspect of the establishment, according to Heriberto Rodríguez, head waiter and the most experienced of the staff, is the opportunity to write poems, phrases, names or anything else on the walls, doors, windows and every corner of the establishment, something that visitors really enjoy.

 Rodríguez is confident that very soon, just like the Bodeguita del Medio in Havana, this replica will become a classic stop on the tourist trail in the Cuban archipelago. He noted that visiting businesspeople have expressed their satisfaction with the uniqueness of the product offered and the quality of service.

 Despite this, he considers that more efficient marketing is necessary to continue to increase the number of visitors and transform the bar into one of the most attractive in the resort.

 

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